KIAP Partner Mikhail Uspenskiy acted as co-moderator of session of IBA Law Firm Management Conference

KIAP Partner Mikhail Uspenskiy acted as co-moderator of session of IBA Law Firm Management Conference

On 1 December 2017 at Moscow Marriott Hotel Novy Arbat the XIth Annual Law Firm Management Conference of International Bar Association (IBA) took place. The IBA Conference constitutes a unique and unrivalled platform that unites law firms the world over in discussing issues faced by the legal business. This conference also allows partners of law firms to meet, network and exchange experience.

The main topics of this year’s conference were connected with national law firms development on Russian legal market and provision of a motivating environment for associates. Participants have also discussed how to remain valuable, while the market forces to become efficient and cheaper, what to do, if partners do not want to manage of lead the firm, and what makes a good management decision.

KIAP Partner, Head of Tax and Blockchain Technologies practices Mikhail Uspenskiy acted as co-moderator during the session devoted to “Modern Marketing of Professional  Services:  the outcome for lawyers”. Session attendees have discussed the main differences between business development events, PR and marketing, debated thoroughly the most current marketing trends and considered the possibility of its application in legal business.

The International Bar Association (IBA), established in 1947, is the world's leading organisation of international legal practitioners, bar associations and law societies. The IBA influences the development of international law reform and shapes the future of the legal profession throughout the world. The Association has a membership of 80,000 individual lawyers and more than 190 bar associations and law societies.