Korelskiy, Ischuk, Astafiev, and Partners, Attorneys at Law, Announcing Rebranding

A new development stage has commenced for KIAP, with the starting point being rebranding. First and foremost, transformations have affected the name of the Firm. From now on, the Firm will use a short name in the public domain, KIAP, Attorneys at Law, an abbreviation consisting of the last names of the partners.

The old logo has been replaced with a new one having a laconic typography designed to enhance the image of an open and contemporary Russian law firm. The new logo has retained KIAP's traditional color scheme, burgundy/purple and gray, with minimalism and reserve continuing to be our design priority.

However, rebranding does not only mean a logo change for us. We are also enhancing our corporate values and approaches to work and formulating our long-term strategy for the next 5 years as part of improving the business processes and the marketing communications system.

Rebranding has determined the positioning of the Firm and developed an integrated visual identity as well as process solutions for printed and information materials, official documents and polygraphic products.

Our corporate pages in the social networks have been given a new style. A new brochure will shortly come off the press and will have an innovative format for the market. Soon the corporate site will be updated as well, and work is in progress on other social projects.

“Rebranding is the effect of market evolution and a natural stage for any fast-growing business. In three and a half years, we have firmed up, formed an efficient team, significantly expanded the scope of our competences and earned recognition by international ratings. The updated brand clearly conveys our message: With us, you will get a solution for complex legal challenges in a simple and understandable form, at a high professional level. Our updating emphasizes our resolve to develop customer-oriented approaches”, comments Irina Bulygina, Marketing Director.

“In our case, rebranding is inseparable from switching to new business processes. We are actively working on “polishing” our management structure, reviewing our long-term strategy, and studying the experience of our foreign partners. The new course of the Firm is not only changing the life of our clients for the better but also changing ourselves”, says Andrey Korelskiy, KIAP's Managing Partner. “By launching the updating process, we are striving to become closer to our clients. The majority of them are foreign companies, and a short name is especially convenient for them. Today, the unofficial practice of using abbreviated names for law firms has also arisen in the Russian market. And this is justified in the age of all information flows accelerating: the response speed is increasingly higher and the words spoken shorter. We have officially taken this step to become even more dynamic,” he explains.